MASS IN LIMITS (MIL)

The second assortment management tool , which is strongly related to LIM, is called MIL (Mass in Limits). On the basis of an empirical study the relation between merchandise density and price-perception was examined.

The results of the analyses can be summarized as follows:

- The merchandise density influences the price-perception of the customer
- The overall perceived value of a store is predominantly influenced by the merchandise density
- The higher the number of products at the POS, the more price-aggressive the store is perceived
- MIL is a powerful tool for the definition of a price strategy tailored to the target group